A tiny animal.
One soft companion.
The world changed.
Punch was a baby macaque born at a zoo in Japan. His mother couldn't care for him, and he found himself alone — anxious, isolated, desperate for something familiar to cling to.
His keepers gave him one thing: a soft, fluffy orangutan plush. He grabbed it and never let go. He dragged it everywhere. Slept curled around it. Carried it into every scary situation like armour.
Videos of Punch gripping his companion went viral, hitting over 30 million views worldwide. And every single pet owner who watched felt it immediately — because they'd seen that same look in their own animal. The trembling before a thunderstorm. The whimpering when you leave. The restless circling at bedtime.
We created For Punch because your pet deserves exactly what Punch had: something warm, soft, and always there when the world feels too big.
"He held on to that plush like it was the only thing keeping him going. Our pets do the same thing — they just need us to give them something to hold."
— The For Punch StoryFor Dogs with Anxiety
Separation anxiety, storm phobia, vet visits, car rides — a familiar comfort object dramatically reduces stress responses in dogs of all breeds and ages.
For Cats Who Need Comfort
New homes, new pets, loud environments — cats are more sensitive than most people realise. A soft companion gives them a safe object to knead, curl around, and claim as their own.
For New Puppies & Kittens
Newly adopted pets miss the warmth of their litter. This plush mimics the comfort of a littermate — reducing crying, improving sleep, and helping them settle in faster.
The Most Meaningful Pet Gift
The perfect gift for new pet owners, rescue dogs, anxious animals, or any pet parent who wants to give their fur baby something truly special.
